About us

We build the change that digital healthcare needs, and patients deserve

Your patients deserve connected healthcare experiences

We believe in reliable and rapid access to medication as an essential component in the patient healthcare experience. It belongs at the centre of designing and delivering positive healthcare outcomes for your patients.

patients deserve connected healthcare experiences


nationwide deliveries


registered patients


partnered companies

Our vision is a fully connected digital healthcare ecosystem

We want to empower some of the most innovative healthcare companies to offer their patients an unmatched end-to-end digital patient experience.

We are on a mission to change the future of healthcare by removing fragmentation and seamlessly connecting prescribers, patients and pharmacy.

Our vision

Our three strategic pillars

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Great patient care

We will provide a first in class patient service that takes care of all your patients needs

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Great engineering

We are building the most advanced technology led pharmacy infrastructure that scales with you as you grow

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Great design

Phlo Connect has been designed to provide an easy and superior clinician and patient experience

We are delivering the next generation of pharmacy infrastructure for healthcare providers of all sizes

We work with a range of in-person clinics as well as healthtech and telemedicine service providers in the UK.

Our API-driven pharmacy platform is unrivalled in the UK pharmacy sector with a range of integration options from "light touch" to "full integration". Our primary focus is to ensure our partners receive the best pharmacy service which fits the needs of their patients and clinicians.

Our story

The pharmacy as a service opportunity to create an experience that patients truly deserve

Our founder and CEO Nadeem Sarwar saw an opportunity to re-imagine the pharmacy experience in the UK. Growing frustrations with pharmacy queues, stock shortages and restricted opening hours provided the opportunity to innovate and provide a safer, faster and more reliable pharmacy experience.

Our fully digital Phlo Digital Pharmacy consumer brand was launched in early 2020, followed by Phlo Connect in 2022. Phlo Connect utilises our unique digital pharmacy platform to create a connected healthcare experience for our healthcare partners and their patients.

Meet our key vision makers

Nadeem Sarwar
Founder and CEO

Nadeem Sarwar

Adam Hunter
Chief Commercial Officer

Adam Hunter

Lauren Nicholson
Chief Financial Officer

Lauren Nicholson

James Maciver
Chief Technical Officer

James Maciver

Jonathan Forbes
Chief Data and Automation Officer

Jonathan Forbes

Latest insights

Trusted by leading global healthcare providers

Transforming experiences across the healthcare ecosystem